Waiting for Stella McCartney at Target

The workings of the brain help explain why some people just can't stop spending.
Women desperate for a piece of the Stella McCartney for Target collection lined up for hours on the morning of the March 12 launch, before storming the stores and stripping the mannequins. Some spent thousands of dollars on the budget range.
However, after the initial frenzy was over, many shoppers were left with a sizeable retail hangover. Weeks after the launch, hundreds of clothes had been returned to Target, and racks of garments hung listlessly in city stores. Online auction house eBay has been flooded with people trying to sell unwanted Stella McCartney for Target items, but now the flurry is well and truly over: almost half haven't sold.

http://www.brisbanetimes.com.au/news/fashion/the-science-of-