Stella McCartney and Peta for Furry Animals

AGAINST CRUELTY

Stella McCartney And PETA For Furry Animals

Stella McCartney will participate in the worldwide protest against fur, together with the PETA organization in the virtual Second Life.

Stella McCartney has joined the PETA organization as a co-host to the first world virtual protest against fur, on the 3D “continent” Second Life, created on the internet.
The celebrations and picnic in the exterior will be held for a week, and starts on July 12th, on that “island”.

Visitors to the site will have an opportunity to donate money to PETA, and will also accept bags with slogans against the use of fur on fashion accessories, with the aim to spread the message amongst the seven million inhabitants of the imaginary Second Life.
Guests will be called to think of the best anti-fur slogan based on the ironic PETA slogan, “I'd Rather Go Naked Than Wear Fur” or simply to wear shirts with the writing “I'd Rather Be Pixelated Than Wear Fur”.

When the slogans are allocated, all on the site, or the “island”, a database will be formed for current discussions on how the manufacturing of fur is cruel.
“Sometimes it is nice to have a bit of humour in serious subjects”, said Stella McCartney.Stella will personally judge the slogans, and the winner will be announced on the July 22nd.

The best three slogans will win prizes from Stella McCartney, including two tickets to see a fashion show spring/summer 2008, which will be held in Paris in October, reports Vogue.
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